Our Values


We exist because of the lack of personal care options for men with pigmented skin. Our products, advertisements, and storytelling efforts are aimed solely at creating an inclusive, thoughtful culture around personal health and wellness for men of color. We do not accept a singular view of our community and seek to break down barriers separating us from living our respective truths. 


We are nothing without our community and only exist to serve them. Every decision we make is with our community in mind. We pledge to ensure that our community feels welcomed, included, and heard at all times. 


We promise to remain completely honest and transparent to our community, whether sharing our journey, discussing our products, or sharing our viewpoint on critical men’s health issues. We are always open to any and all feedback from our community, positive or otherwise.